245: Leslie Zane | The New Rules of Persuasion

Leslie Zane, founder & CEO of Triggers, an award-winning marketer and behavioral expert, TEDx speaker, author, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth joins me on this episode. Leslie earned degrees in Economics and Art History from Yale and an MBA from Harvard Business School. She's the recipient of the Congressional Women of Distinction and the Ogilvy Award. Her list of clients includes well-known brands such as McDonald's, Kraft Foods, PepsiCo, DirecTV, and Johnson & Johnson, and she's been featured in Barron's, Harvard Business Review, Scientific American, Forbes, NPR, and other media outlets. We discuss how we make decisions, why the traditional marketing model is dead, the Brand Connectome, what kind of messages create the most positive associations and cause buyers to choose you over the competition, and more. Get connected with Leslie: Website: https://lesliezane.com/ Twitter: https://twitter.com/Leslie_Zane LinkedIn: https://www.linkedin.com/in/lesliepicotzane/ Facebook: https://www.facebook.com/leslie.zane.9 Instagram: https://www.instagram.com/thelesliezane/ Purchase a copy of The Power of Instinct: https://www.amazon.com/Power-Instinct-Rules-Persuasion-Business/dp/1541703855  Watch Leslie's TEDx: https://www.ted.com/talks/leslie_zane_the_hidden_link_between_success_and_the_subconscious Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324  Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ  Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy, thanks for listening, and please share with a friend! To your success, Jay

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