#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences. Today’s guest is Loren Gould, marketing director at Cuvva—where insurance is a good necessity. He describes how Cuvva is managing the Coronavirus crisis. Today’s Topics Include: 🦠  Has COVID-19 impacted Cuvva? Yes, but less than expected by taking action early 👉  What works? Messaging campaigns and more channels for marketing techniques 💪  Big Wins: Boring versus glamorous channels that both proof effective 🧪  Feedback: Don’t assume, but continually learn, research, and test what users want Links and Resources: Loren Gould on LinkedIn Cuvva Business Of Apps - connecting the app industry Quotes by Loren Gould: "Marketing Experience and Background: Be yourself, more fun, less awkward, and safer. “Never thought in a million years, I would be working in insurance—let alone really enjoying it and passionate about it.” “Our app is based on movement, so we’ve obviously taken a hit—although, not as much as we anticipated.” “Traditional channels that you wouldn’t think would be worth doing, sometimes are and can be very effective.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

There are no comments yet.

Please log in to write the first comment.