This episode covers an incredibly complex topic: the evolving landscape of events and how they fit within the digital and physical world. The conversation navigates through various subjects that are critical for event organizers, marketers, and community managers. Episode Highlights: Special guest Lance Fensterman. The power of vocal communities and how they can be a double-edged sword. The need for capturing visitor attention and providing value both before and during the event. How technology can help capture and analyze visitor engagement and enhance their experience. Monetization strategies for digital, hybrid, and in-person vendors. An outline of how digital and physical experiences can and should converge for a more unified and valuable visitor experience. Leads as a service, a fascinating concept where the event itself becomes a service platform for generating leads over a long time frame, beyond the actual days of the event. Mention of EIC continuing education credits implies that these insights are not just theoretical but part of ongoing professional development in the events industry. Join us for this deep dive into the ever-changing landscape of events, from community management to technology integration, from monetization strategies to the future of the industry. Get a free sneak peek into the full masterclass course on Leaderpass.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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