Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself "Wow, those girls are not even speaking my language." But maybe those girls simply aren't your ideal customer. It's not that you're disconnected from them, it's that you don't know their lingo. To know someone's lingo is to know their values and emotional triggers. And when it comes to your customers, if you're not speaking their secret lingo, then you're probably leaving sales, margins and loyalty out to dry. Not only is Jeffrey Shaw the king of lingo, but he is also the author of LINGO: Discover Your Customer's Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer. And on today's podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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