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Business Witchery

028 - I Dare You to Embody Main Character Energy

25 Aug 2025

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Okay okay okay — I LOVE copy & content that are super client-focused. That really connect with the person you're wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!? ✨➡️💖➡️🔥➡️💖➡️✨   MAIN CHARACTER ENERGY!💅 SHOWING your people what's possible by LIVING the drama of this moment in your life / biz / relationship… out loud.  On full cinematic display. 📺   Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you've ever experienced before & you're afraid everyone is gonna be jealous.😘   Give the era you're in… a name.✨ Give the launch method you're experimenting with… a theme song & a plot twist.🪩 Give the archetype you're embodying… a costume & a title.🦄   Tell us the story of where you've been, how it used to be, and the threshold you're crossing now. 🌀   LET US WATCH YOU. Cheer for you. RELATE to you. Maybe low-key judge or envy you.   BE YOU. Out loud. Volume UP. Story unfolding before our eyes.👀    Here's MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻 (Doors open Monday September 1st, btw… get ready!!!) For YEARSSSSS I'd get so fricking stressed & obsessed with financial outcomes when I launched. I'd refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk. And real talk? Most of the time I'd hit my goals. But still feel deflated.   ❌The STRESS wasn't worth it.❌   About a year ago I decided to triple down on my 🧙‍♀️Genius Witch 🧙  On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest.   Real talk? There were so many things about launching I didn't love. But the biggest one??? WAS TRACKING MY GOALS.   As soon as I made launch goals, I left the presence & PLAY place — …and dove head first into the torture of pressure & grind.😬   Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based.  (Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.) But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑   I've left my Ambitious Biz Witch Era. 👻I'm in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻 I'm in my play-and-presence over pressure-and-plans era. My ONLY strategy is to stay connected to my Genius Witch frequency.   I'm all-in on joy… Liberatory joy. For everyone.   I'm wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya. I'm smokin' a spliff in the hot tub on a Tuesday. I'm grounding into ✨unhinged paradox✨ more than ever before.   Heart cracked open to & for the world.💔 Heart bubbling over with wildly on-purpose joy. ❤️‍🔥   Is this a business strategy? Apparently, yes.   I'm so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work.   People join my programs for practical help, of course. But ALSO? For a feeling. A feeling of COURAGE. A feeling of HOPE. A feeling of POSSIBILITY.   You can become MORE YOU & simultaneously MORE SUCCESSFUL.  🥰💰🌳🐝👯‍♀️ It won't be easy. It'll take a half dozen ego deaths (or more).☠️   But it's possible. I'm living proof.   Come into my cauldron and I'll show you how this can be true for you, too. Join the Launch Bestie waitlist here: businesswitchery.com/waitlist 

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