Episode 21:Why OOH Still Wins When Digital Gets Ignored

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think again What You’ll Learn in This Episode Why OOH Still Works in 2025 – How physical media cuts through digital fatigue and delivers recall. The Full Spectrum of OOH Formats – From classic billboards to digital, retail media, transport, projections, and special builds. When to Use OOH (and When Not To) – Clear guidance on awareness vs consideration vs context-led placements. Creative Rules (and When to Break Them) – Why simplicity wins, what kills impact, and how some brands successfully bend the rules. Special Builds & Earned Media – How one smart execution can outperform dozens of standard placements. Measurement Has Caught Up – Location data, attribution, and proving OOH actually drives store visits and behaviour. OOH Isn’t Just for B2C – Where B2B brands can play, from airports to elevators and conferences.   Bonus Nuggets Spotify Wrapped as a masterclass in pairing OOH with personal data stories. Hell Pizza’s “Doobious Pizza” billboard and why one site can be enough if the idea’s strong. Why onions on a billboard might be technically valid… but emotionally unforgivable. The rise (and occasional annoyance) of retail media screens everywhere you stand still. The KFC “Gravy Train” – peak OOH meets PR genius. Why Listen? If your marketing plan still treats Out-of-Home as an optional extra or a legacy channel, this episode will recalibrate your thinking. Steph and Ben cut through the hype and nostalgia to explain where OOH genuinely earns its place in modern media mixes, how budgets have become more accessible through digital formats, and why creativity and context matter more than ever. Packed with real examples, honest opinions, and hard-won lessons, this is essential listening for marketers who want fame, not forgettable impressions.

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