Episode 4: How AI is Changing Marketing

Summary In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents. Takeaways AI is becoming ubiquitous in marketing and business. Social media bans are being considered in various countries. Controversial ads can reignite brand conversations. AI can serve as a valuable assistant in marketing tasks. Content creation is being transformed by AI tools. Deep content is essential for effective AI search. Procter & Gamble's research shows AI can enhance efficiency. Organisations must navigate AI policies carefully. AI agents may change the way we shop and interact with brands. The future of marketing will involve adapting to AI advancements. Sound bites "AI is everywhere, it's part of work." "AI isn't coming, it's already here." "The internet is turning into a slop." Chapters 00:00 Friday Vibes and Weekend Plans 02:04 Social Media Bans and Their Implications 05:01 Controversial Marketing Campaigns 08:11 The Rise of AI in Marketing 14:03 AI's Impact on Content Creation 19:45 AI in Search and Brand Discovery 30:33 The Evolution of AI and SEO 33:43 The Future of Search: Voice and Image 37:08 Understanding AI Agents 40:11 The Role of AI in Marketing 43:36 Embracing AI in Business   Keywords AI, marketing, social media, content creation, Procter & Gamble, search, digital marketing, technology, advertising, innovation

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