17. Alice Mushrooms: The Future of Food as Medicine

In this episode, Sam meets with Charlotte Cruze and Lindsay Goodstein, the founders of Alice Mushrooms. They discuss what notable supplement companies are doing wrong, the impact and varying applications of functional mushrooms, their major career pivots, and the future of food as medicine. Listen to this episode if you need inspiration to pivot in your career, if you're curious about functional medicine and mushrooms, or if you want to pee your pants laughing when Lindsay tells us about the time she took 6 sex chocolates before a massage. Key moments: 00:33 Introduction to guests 02:04 Why they started Alice Mushrooms (hello functional medicine) 03:53 How they found each other and teamed up 04:33 Both of their major career pivots and entrepreneurship advice 07:49 The efficacy efficacy of functional mushrooms (and how they’re different from pharmaceuticals) 09:28 How and why they made their product hit instantly 11:18 How fast will you feel the effects of the mushrooms? 12:06 Are there any long-term effects? And how long does it take to feel those? 14:45 What *actually* are adaptogens and nootropics? 15:39 Adaptogens: What they are and what they do 17:28 Nootropics: What they are and what they do 18:58 The most common misconceptions about functional mushrooms 21:27 Why did they put the mushrooms in chocolate instead of capsules? 21:35 Food as medicine and nutrient absorption 25:25 How Lindsay went Breaking Bad to make the initial product in her kitchen lol 25:59 How they developed the product to make sure it tasted good AND was effective 27:25 Other active ingredients that interact with the mushrooms for optimal efficacy 27:58 A deep dive on all the ingredients 29:58 Types of mushrooms that are replacing drugs in early clinical trials for Alzheimer’s and ADD/ADHD 31:50 The mushroom sourcing process and what most big shroom companies are doing wrong 34:53 The extraction process (sooo interesting) 38:05 The hard-hitting question: Do they work? Lol 42:10 What each type of chocolate does 44:11 HILARIOUS story about how well the sex chocolates work 49:18 How did they make something that balances your hormones? 52:07 Let’s talk about psychedelics (we haddd to) Thanks for listening! New episodes are released every Sunday at 8 AM EST, so if you liked this episode, subscribe or follow to get notified about the next one. And please leave me a rating or review, so I can continue to improve the show. Talk soon! Follow along: Instagram: www.instagram.com/lifeincapslock TikTok: www.tiktok.com/@lifeincapslock YouTube: www.youtube.com/@lifeincapslock Threads: www.threads.net/@lifeincapslock Resources for this episode can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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