Organic vs. Paid: The Dual-Channel Marketing Strategy for Coaches - Shira Sneg

In this episode of Career Coaching Secrets, host Rexhen speaks with Shira Sneg, a Gallup certified career coach and talent strategist. Inspired by her own career struggles, Shira focuses on helping growth-minded tech professionals find fulfilling careers by aligning their strengths and values.Shira's marketing combines organic efforts on LinkedIn and Facebook with paid ads for her new AI career tool. Her ultimate goal is a "holistic and full life" where she can scale her impact sustainably. She advises other coaches to define what "scaling their impact" means to them personally, as this self-awareness is key to building a successful business.Connect with Shira Sneg:Website: https://shirasneg.com/career-north-star-tool LinkedIn: https://il.linkedin.com/in/shirasnegSupport the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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