Part 1: Should You Take Direct Bookings?

Should you take direct bookings—and what does it take to make them work?In today’s episode of the Cash Flow Positive podcast, Kenny Bedwell unpacks the real considerations behind building a direct booking strategy. While many hosts focus on software and site setup, Kenny zeroes in on the biggest challenge: attracting the right traffic. He explains how to create repeat business, leverage your property’s location, and build trust with potential guests—without relying on OTAs.You’ll learn how to think in terms of guest journeys, content marketing, and simple tactics like email and signage to grow your brand over time. Whether you’re just starting to consider direct bookings or trying to make an existing strategy more effective, this episode offers clear, actionable guidance on how to do it right.If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!In This Episode You'll Learn:The top three concerns people have with direct booking sitesHow to identify and market to your “warm” and “cold” traffic segmentsWhy repeat business is more powerful (and cheaper) than new trafficSimple ways to promote your brand inside your propertyHow to use email and social to stay top-of-mind year-roundWhy promoting your market, not your property, builds trustHow lead magnets and content marketing drive real resultsAnd much more...Resources:Connect with Kenny on LinkedInFollow Kenny on Instagram

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