Interviewer: Bilquis Calcuttawala In this episode of Interlinked, our conversation largely revolves around the role of marketing and social media in an increasingly digital world, especially after the pandemic. We discuss commonly used terms like customer-centricity and network effects, alongside understanding how to use platforms more effectively to draw in a target audience. Additionally, we talk about the role of social media and emerging trends in developing effective campaigns. We conclude our discussion with the future potential for content while highlighting certain restrictions on data privacy and artificial intelligence. Kiran Pedada is an Assistant Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business at the University of Manitoba and was previously on the faculty of the Indian School of Business (ISB). He has been a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in the Fall of 2018 and was also on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme. Kiran focuses on two streams of research - interfirm relationships and growth and marketing transformation for digital environments. His research has been published in premier academic journals such as the Journal of the Academy of Marketing Science and International Journal of Research in Marketing, and practitioner journals such as Management and Business Review and California Management Review. Image Source: https://contentfirst.marketing/the-importance-of-social-media-for-digital-marketing/

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