Bootstrapped to $10M SaaS: Smartphone’s Real Estate Tech Story w/ Jordan Fleming & Rafael Cortez

In this episode of the CEO Pulse Podcast, we sit down with Jordan Samuel Fleming — Founder of Smartphone, one of the most widely used communication platforms in real estate investing and business operations.Jordan breaks down how he built Smartphone from $0 to $10M+ in revenue, scaled a global team, and did it all without outside funding. We talk SaaS, REI tech, Podio, AI innovation, leadership, culture, scaling, and the truth about becoming a CEO who can step out of the day-to-day.Whether you're a real estate investor, SaaS founder, operator, or entrepreneur, this one will hit hard.Timestamps / Chapters:00:00 – Intro 02:05 – Starting Smartphone: The Origin Story 06:32 – Bootstrapping a SaaS to $10M+ 10:48 – Why Phone + Podio Changed REI Forever 15:21 – Leadership, Culture & CEO Evolution 22:45 – Crisis Mode: Near Shutdown Story 31:10 – Building Teams Who Rally, Not Run 38:50 – AI, Innovation & What’s Coming Next 46:03 – Advice for Founders & CEOs 58:12 – Closing ThoughtsHighlights:• The truth about scaling SaaS without investors • Why Smartphone became a real estate tech standard • How to build culture people actually fight for • The difference between managing and leading • When to step away from the CEO seat • Why complacency kills companies • What’s coming next with AI + communicationAbout Jordan Fleming:Jordan is the CEO and Founder of Smartphone, one of the most widely used communication platforms in real estate investing. He has decades of experience in technology, scaling teams, building systems, and leading organizational change at the highest level. Smartphone is deeply integrated with Podio and continues to innovate at the front edge of AI.Connect with Jordan Fleming:Website: https://www.smrtphone.io/Instagram: IG: https://www.instagram.com/jsamuelfleming/👉 If this resonated with you, LIKE, comment your biggest takeaway, and SUBSCRIBE for more episodes on entrepreneurship, energy, and growth.#Smartphone #JordanFleming #CEOPulsePodcast #SaaSBusiness #RealEstateInvesting #REITech #PodioCRM #BusinessLeadership #EntrepreneurMindset #BusinessGrowth #ScalingBusiness #Bootstrapped #StartupFounder #ArtificialIntelligence #RealEstateInvestors

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