Tom Cuthbert aligns brand attributes with actions in Part 2 of branding series, using StoryBrand framework, and introduces Wispr Flow for efficient communication. Show Notes Introduction: Tom emphasizes aligning brand story for trust and referrals. Aligning Actions with Your Brand Story: Systematize attributes via touchpoints like website and introductions. Core Elements of Brand Story: Hero (CEO), problem, guide (Chair), plan, call to action. Success and Failure in Branding: Success builds growth; failure leads to stagnation. Tom’s Tips & Tricks: Wispr Flow for Vistage Chairs: Voice-to-text tool saves time on emails and notes. Tom’s Tips & Tricks: Wispr Flow for Vistage Chairs Tom recommends Wispr Flow for dictating. Setup: Clip-on device integrates with email apps. Features: 100 languages, shortcuts; 5–10x faster than typing. Use Cases: Post-one-to-one summaries, group notes. Benefits: Saves 3 hours weekly; $12/month. Action: Try for quick responses; demo on Tom's site. Resources www.tomcuthbert.com www.chairlifepodcast.com https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 https://www.amazon.com/Indistractable-Nir-Eyal-Julie-Li-audiobook/dp/B07SV4V6ZK/ https://www.amazon.com/dp/B0CJFZDLG9 https://docs.google.com/document/d/1gkXkXxc_iYn2m_VH0rQW2WtRv18BATo-YkdxyZ4ixe0/edit?usp=sharing https://wisprflow.ai/

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