CIFF Media
Andreas Gran on Björn Borg's blend of sporty aesthetics and Scandinavian minimalism
08 May 2025
In this episode, CIFF Media welcomes Andreas Gran, Creative Director of the Swedish brand Björn Borg, known for its blend of sporty aesthetics and Scandinavian minimalism. Andreas shares the brand’s story, their focus on detail, and how they see training as a lifestyle rather than a competition. Tune in for an insightful conversation about the intersection of fashion, function, and timeless Scandinavian design.
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