CIFF Media
Len Koster on how brands can scale with Not selling liquid – CIFF's digital partner
08 May 2025
Many brands focus on creativity but struggle with the technical, data-driven side of e-commerce. Not Selling Liquid fills this gap, acting as an extension of a brand’s team to drive growth through strategy, sales optimization, and digital marketing. From inventory planning to performance marketing, they help brands make informed decisions based on real data—understanding what sells, when to restock, and how to maximize reach through targeted campaigns. Brands like Daily Paper and Arte have grown from local names to global players, with Not selling liquid managing everything from ad campaigns to website optimization.
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