In today’s episode of Clean Power Hour, Tim Montague sits down with LinkedIn marketing expert Jacob Lundy to unveil powerful strategies for clean energy professionals looking to maximize their B2B marketing efforts on LinkedIn. As the premier platform for business-to-business connections, LinkedIn offers unique opportunities for renewable energy companies to reach decision-makers and build meaningful relationships that convert to business.Jacob Lundy, a 10-year veteran of marketing with a focus on clean energy and founder of MarkEttergy, shares his expertise as LinkedIn's inaugural advanced advertiser for the LinkedIn Ads Show's fanatics program. Throughout this value-packed conversation, Jacob breaks down six proven LinkedIn growth hacks specifically tailored for renewable energy professionals, from developers and EPCs to OEMs and consultants.Episode Highlights:LinkedIn's B2B Marketing Power: Why LinkedIn is the essential platform for clean energy professionals and how it differs from consumer-focused platformsLinkedIn Follower Tokens: How to effectively use your 250 monthly tokens to grow your company page following with targeted industry connectionsManual Bidding Strategy: How switching from automated to manual bidding can save thousands in advertising costs while maintaining effectivenessText Ads Optimization: Leveraging text ads as "digital billboards" for consistent brand awareness with renewable energy decision-makersDocument Ads for Engagement: Using document carousel ads to tell your brand story and build trust before prospects click through to your websiteList Building for Renewable Energy: Creating targeted company lists with 100% accuracy to eliminate wasted ad spend on irrelevant audiencesEmployee Targeting Strategy: How to effectively reach decision-makers by segmenting companies by employee size and job functionsInMail Strategy: Best practices for connection requests and InMail messaging to increase response ratesListen now to discover how these LinkedIn growth hacks can help your clean energy business connect with the right audience and drive meaningful business results.#CleanEnergy #LinkedInMarketing #RenewableEnergy #B2BMarketing #SolarMarketing #CleanPowerHour #GrowthHacks #LinkedInAds #CleanTech Support the showConnect with Tim Clean Power Hour Clean Power Hour on YouTubeTim on TwitterTim on LinkedIn Email [email protected] Review Clean Power Hour on Apple PodcastsThe Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: [email protected] Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/The Clean Power Hour is brought to you by CPS America, maker of North America’s number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com
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