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Clear the Shelf with Chris & Chris

The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson

15 Aug 2025

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The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson🔥 Grab a 14-day FREE Trial to SellerAmp (Profit calculator, sales estimator, and sourcing tool): https://www.selleramp.com/oachallenge📦 Want to speed up listing, shipping, and analytics? Check out Boxem free for 14 days: https://www.oachallenge.com/boxem➕ Join OAC+. The premier community for Amazon sellers looking to grow their business and become better business owners: https://www.oachallenge.com/plusLearn the secrets to mastering brand direct wholesale, securing exclusive partnerships, and optimizing your Amazon listings from Caj Robinson. Whether you're an online arbitrage expert or just starting in retail arbitrage, this episode is packed with actionable insights to add another dimension to your Amazon business. Learn how to pitch brands, manage relationships, and enjoy long-term success on Amazon.Find Caj on Twitter here: https://x.com/CajuaRobinson----------RESOURCES FOR YOU: 🧰 https://www.ClearTheShelf.com (The Blog) 🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy 🧰 OA Challenge - https://www.OAChallenge.com 🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge 🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge 🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension 🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking SOFTWARE & SERVICES I USE & RECOMMEND: ✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/ ✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts ✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy FOLLOW US: 🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf 🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic----------Chapters:00:46 - Meet Caj Robinson01:14 - Brand Direct Wholesale Explained03:40 - Caj's journey from private label to brand direct wholesale06:22 - Why Kaj prefers working with brands over online arbitrage07:15 - Wholesale vs. Brand Direct09:13 - Common myths about brand direct wholesale10:36 - First Steps to Landing an Account12:13 - Cold Calling Tips14:41 - Building Trust with Brands16:44 - Price Control Challenges20:05 - The Exclusivity Solution21:45 - Value Propositions for Brands25:18 - Timing for Brand Direct Conversations27:21 - Executing After Landing a Brand29:14 - Helping Brands with Brand Registry31:30 - Outreach Strategies34:07 - Overcoming Rejection37:04 - Discussing Margins39:00 - PPC Strategies42:33 - Assessing Brands47:33 - Learning from Mistakes52:57 - Future of Brand Direct56:19 - Lightning Round

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