EP. 06 | Why 90% of Marketing Spend is a Waste – Rajesh Jain Explains

What if 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗶𝗻𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 — 𝗯𝘂𝘁 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗺𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗲𝗱? And what if 𝗔𝗜 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗳𝗶𝘅 𝗶𝘁?In this episode of ‘𝗖𝗹𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗟𝗨𝗥’ presented by KNOLSKAPE, hosts 𝗥𝗮𝗷𝗶𝘃 𝗝𝗮𝘆𝗮𝗿𝗮𝗺𝗮𝗻, Founder & CEO, KNOLSKAPE, and 𝗗𝗲𝗲𝗽𝗮𝗸 𝗦𝗵𝗮𝗿𝗺𝗮, Founder–CEO, Venture Studios, sit down with 𝗥𝗮𝗷𝗲𝘀𝗵 𝗝𝗮𝗶𝗻 — serial entrepreneur, Netcore Founder, author, and one of India’s sharpest thinkers on AI-led growth.From early failures to one of India’s landmark internet exits, Rajesh shares a deeply candid journey of resilience, timing, and problem-first thinking — and then zooms out to unpack how AI, agentic systems, and “N = 1” personalization are about to redefine marketing, profitability, and customer relationships.This conversation goes beyond tools and trends — into how attention, trust, and human relevance become the real battleground in an AI-first world.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Why falling in love with technology before the problem kills startupsThe concept of “favorite failure” — and why timing matters more than brillianceHow IndiaWorld was built before the internet was understoodWhy modern marketing is paying a hidden “revenue tax”The real problem AI can finally solve: retention, attention, and relevanceFrom mass campaigns to micro-segmentation — and eventually N = 1 marketingAI co-marketers, customer twins, and agent-led growthWhy CMOs must evolve into Chief AI & Profit OfficersThe future of marketing in 2030 — profitable, personalized, human-first𝗞𝗲𝘆 𝗧𝗵𝗲𝗺𝗲𝘀: AI in Marketing | Agentic AI | Personalization at Scale | Customer Retention | Profitable Growth | Martech | Digital Attention | Entrepreneurship | Failure & Resilience | Future of Marketing𝗔𝗯𝗼𝘂𝘁 𝗥𝗮𝗷𝗲𝘀𝗵 𝗝𝗮𝗶𝗻:Rajesh Jain is a pioneering internet entrepreneur and the Founder of Netcore. Known for building India’s first global internet success and for his thought leadership on profitable growth, AI-powered marketing, and customer-centric businesses, he continues to shape how enterprises think about retention, attention, and long-term value creation.𝗖𝗵𝗮𝗽𝘁𝗲𝗿𝘀:00:00 The Evolution of Marketing in the AI Era03:04 Lessons from Early Entrepreneurship06:07 Navigating Failure and Finding Success09:11 The Journey of India World11:57 The Impact of AI on Marketing14:54 The Future of Marketing: Integrating AI18:09 The Role of Customer Retention in Business20:53 The Importance of Segmentation in Marketing31:26 Transformative Impact of AI in Marketing36:00 Addressing Attention Recession with AI38:12 The Future of Marketing Teams40:17 The Role of Humans in AI-Driven Marketing44:06 The Evolution of Marketing Functions47:18 Targeting Agents: The Future of Consumer Marketing49:21 Cultural Shifts in Marketing Organizations51:29 The Importance of Vibe Coding55:03 Envisioning Marketing in 203057:25 The Journey of a Profitable Entrepreneur𝗔𝗯𝗼𝘂𝘁 𝗖𝗹𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗟𝗨𝗥:'Clearing the BLUR' is a podcast that breaks down complex ideas shaping our world — AI, data, leadership, innovation — into simple, human stories. Hosted by 𝗗𝗲𝗲𝗽𝗮𝗸 𝗦𝗵𝗮𝗿𝗺𝗮 and 𝗥𝗮𝗷𝗶𝘃 𝗝𝗮𝘆𝗮𝗿𝗮𝗺𝗮𝗻, each episode features candid conversations with leaders reimagining the future.𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 for more insights on AI, innovation, and leadership. Share this episode with someone who’s still figuring out how to make AI work for them.𝗔𝗯𝗼𝘂𝘁 𝗞𝗡𝗢𝗟𝗦𝗞𝗔𝗣𝗘:KNOLSKAPE is the world’s largest experiential learning technology company, empowering organizations to become future-ready through AI-enabled, human-centric, and immersive learning solutions. Its proprietary 4E Learn2Perform Framework—Evaluate, Educate, Experience, Enable—drives measurable outcomes through end-to-end AI-powered experiential learning. Visit us at www.knolskape.com to know more.

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