James Zimring: Fuzzy thinking and the Big Whopper

Too many of us instinctively feel that a quarter pound hamburger is bigger than a third of a pound. And that’s just one of the mistakes we make in too quickly sizing up situations — sometimes jumping to disastrous conclusions.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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