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What Cruelty-Free Really Means: Omiana’s Honest Take on Clean Beauty

27 Nov 2025

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Omiana challenges surface-level cruelty-free claims by rejecting animal testing across its supply chain and avoiding certification shortcuts. Embracing full ingredient transparency and its Mission: Omission values, the brand prioritizes ethical, sensitive-skin-safe makeup while urging customers to ask questions and shop more consciously. Website: https://www.omiana.com

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