Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here's the thing: there are seven different attribution models—and each one tells a slightly different story about what's driving your conversions. Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure this out. He's seen firsthand how attribution can transform decision-making—and how the wrong model can skew results. In this Closing Time episode, Larry will break down the 7 types of marketing attribution models, explain how they work, their pitfalls, and when to use them. Get a demo of LeadsRx's multi-touch attribution software today: https://bit.ly/4dziJv2 Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Larry Todd: LinkedIn // LeadsRx • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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