You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start. In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates. A long-time Unbounce power user, Barry helps digital marketers adapt to Google's latest ad policy update and shares the importance of A/B testing every ad-landing page for optimal ROI. Plus, he'll unpack the challenges of training new digital marketers and how his SEMulator tool helps them practice real-world tactics without burning ad dollars. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Barry Buckman: SEMulator // LinkedIn • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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