Events are back and bigger than ever. Whether you're new to events or scaling an existing program, this episode is packed with tips to launch or improve your field marketing strategy in 2026. Accelevents CEO Jon Kazarian joins Closing Time to share a practical, modern take on B2B event marketing, including why micro-events and intimate dinners are outperforming saturated digital channels. You'll learn how to test your first event, partner with other brands, and build engaging sidecar events that fuel long-term pipeline—not just quick leads. Jon also breaks down real cost-per-head benchmarks, show rates, and the tactics top B2B teams use to create memorable, connection-driven experiences. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jonathan Kazarian: Accelevent's website // LinkedIn • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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