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Closing Time: quick insights from sales & marketing experts

The ecommerce holiday marketing strategy to drive more sales in Q4 -- with Webistry's Jonathan Naccache

10 Nov 2025

Description

A strong holiday marketing strategy can make or break your Q4. November and December drive over $1 trillion in ecommerce spending, with conversions spiking up to six times higher during the Cyber Five. But with ad costs rising and competition at an all-time high, marketers need to move fast and optimize smarter. In this episode of Closing Time, Val chats with Jonathan Naccache, Co-founder and President of Webistry, a performance marketing agency that helps brands win on Meta. Jonathan shares how to design high-performing holiday campaigns—from choosing the right mix of static and video ads, to building mobile-first landing pages, to structuring campaigns that scale throughout Q4. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Jonathan Naccache: Webistry's website // LinkedIn • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website 

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