CMEC at CPC25 Pt.2 - The under-reach of UK soft power in the MENA region

CMEC Director Charlotte Leslie chairs a distinguished panel of experts and asks them how does the UK tackle the chronic under-reach of its soft power in the MENA region. The panel includes Omar Bdour, author and Founder & CEO, London Arabia; Tony Davis, boxing coach for the Bahrain national team; & Nicholas Hopton, Director-General of the Middle East Association and ex-ambassador to 4 MENA countries. From the UK's media & creative industries to London's global appeal, our ancient education establishments, famous military training schools, and our Royal Family, Britain really is great. No wonder so many in the region ask, "Why doesn't Britain assert itself more?"

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