Cyntia Leo of Urban Outfitters: From Broadway Dreams to Building Iconic Brands

Get ready for an insightful and inspiring conversation on this week's episode of CMO Weekly! We're thrilled to welcome the brilliant Cyntia Leo, the current Head of Brand Marketing at the iconic retailer, Urban Outfitters.Cyntia takes us on a captivating journey through her impressive career, sharing stories and invaluable lessons learned from her time at some of the world's most recognizable brands, including Disney and Nike. Discover how her diverse experiences have shaped her approach to brand building and leadership.In this engaging interview, you'll hear about: - Cyntia's Career Trajectory: From her early aspirations growing up in Washington Heights to landing leadership roles at major global brands like Disney and Nike, and now leading brand strategy at Urban Outfitters. - The Path to the New School: Learn about the pivotal moment Cyntia chose The New School for her studies and what made it the ideal environment for her burgeoning creative spirit. - Breaking Family Expectations: Cyntia shares her personal story of navigating family expectations rooted in finance and accounting, and how she forged her own path into the world of arts and brand marketing. - Joining Urban Outfitters: Get a glimpse into Cyntia's recent transition to Urban Outfitters as Head of Brand Marketing and her initial thoughts and excitement for this new chapter. - A Candid Discussion on Workplace Benefits: In a refreshingly open moment, Cyntia discusses the importance of inclusive workplace benefits, including her own experience and the significance of IVF support, highlighting Urban Outfitters' commitment in this area. - Vulnerability and Authenticity in Leadership: Witness a powerful and vulnerable exchange as Cyntia shares a personal aspect of her journey, emphasizing the importance of open conversations in the workplace.This episode offers a unique opportunity to hear from a seasoned brand marketing leader who has worked with some of the biggest names in the industry. Whether you're a marketing professional, a student of branding, or simply curious about the journey behind iconic brands, Cyntia's insights and experiences are not to be missed.Tune in to hear Cyntia Leo's inspiring story, her perspectives on brand building, and her vision for the future of Urban Outfitters' brand.

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