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CMO Weekly

From Nike to Urban Outfitters — Cyntia Leo’s Tips for Rising the Ranks as a Brand Marketer

21 Jun 2024

Description

On the newest episode of "CMO Weekly", I sat down with Cyntia Leo, Head of Brand Marketing at Urban Outfitters. With a super impressive career spanning stints at Disney, Nike, and now Urban Outfitters, Cyntia has an insane amount of insights on what it takes to thrive as a leader in brand marketing. In this conversation, Cyntia opens up about being a theater-loving kid in New York City and her journey to a career in marketing at some of the world's most iconic brands. She shares the lessons she's learned along the way about pursuing passions, defining a leadership style, and creating more inclusive workplaces. This episode is full of wisdom and inspiration for anyone looking to make their mark as a leader in their field.

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