CMO Weekly
Jason Karklins of Delta Bingo Online: Bringing the Thrills of Bingo Halls to the iGaming World
25 Jul 2025
Welcome to CMO Weekly, the podcast that goes behind the strategies of today's most influential marketing leaders! In this insightful episode, host [Host's Name - if known, otherwise remove or generalize] sits down with Jason Karklins, Vice President of iGaming at Delta Bingo Online.Get ready to explore the exciting intersection of traditional entertainment and cutting-edge digital innovation. Jason Karklins offers a unique perspective on how Delta Bingo, a long-standing name in the gaming industry with numerous land-based locations, is successfully venturing into the online iGaming space.In this episode, you'll discover: The Evolution of Bingo: How Delta Bingo is leveraging its established brand and player loyalty to transition into the digital realm, attracting new audiences while catering to existing enthusiasts. iGaming Strategy & Challenges: A deep dive into the specific strategies and hurdles involved in launching and growing an online gaming platform within a regulated market. Learn about the unique considerations for marketing iGaming products and ensuring a responsible gaming environment. Player Experience in the Digital Age: How Delta Bingo Online is replicating the community and excitement of in-person bingo halls for an online audience, focusing on user experience, game design, and engaging digital features. Marketing Bingo to a New Generation: Insights into how Delta Bingo Online is reaching younger demographics and broadening the appeal of a classic game through innovative marketing campaigns and digital channels. The Future of Online Gaming: Jason shares his vision for the growth of iGaming and how Delta Bingo plans to stay at the forefront of this rapidly evolving industry. Responsible Gaming in the Digital Space: Discussion on Delta Bingo Online's commitment to responsible gambling practices, including their recent RG Check accreditation, and how they foster a safe and enjoyable environment for players.Whether you're a marketing professional, an iGaming enthusiast, or simply curious about how traditional industries adapt to digital transformation, this episode offers valuable insights and a fascinating look into the world of online bingo.Don't forget to like this video, subscribe to CMO Weekly for more in-depth conversations with top marketing leaders, and hit the notification bell so you don't miss our next episode!#CMO #Marketing #iGaming #DeltaBingoOnline #OnlineGaming #DigitalTransformation #Podcast #BusinessStrategy #ResponsibleGaming #MarketingStrategy #GamingIndustry #CMOWeekly #JasonKarklins
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