Marissa Solis of the NFL: From Branding Pepsi to the NFL Empire

Get ready for an in-depth conversation with a true powerhouse in sports branding! This week on CMO Weekly, we're thrilled to welcome the stellar Marissa Solis, the Senior Vice President of Global Brand and Consumer Marketing at the National Football League (NFL).Join us as Marissa takes us on a fascinating journey through her impressive career, starting from her foundational studies with a B.S. in Foreign Service from Georgetown University and an MPA in Public Administration from the University of Texas at Austin ("Hook 'em!").Discover how Marissa honed her marketing expertise, beginning at Procter & Gamble (P&G) as an Assistant Brand Manager and further developing her understanding of the public sector at Public Strategies. She then shares insights from her time as a Manager at Deloitte, leading up to an incredible 16-year tenure at PepsiCo, where she mastered the ever-evolving landscape of beverage marketing.Now, at the helm of global brand and consumer marketing for the NFL, Marissa offers a unique perspective on the challenges and opportunities of building and maintaining one of the world's most recognizable sports brands.In this engaging interview, you'll hear Marissa's take on: - The fast-paced nature of the NFL: Contrary to popular belief, learn why the off-season is often busier than the on-season! -The power of brand memory: Discover the unique approach of the episode's sponsor, Open Fortune, and how they help brands burn into consumers' minds. - Nostalgia in the digital age: Marissa shares a surprising prediction about what people might be nostalgic for in 40 years. - The best and worst advice she's ever received: Get a glimpse into the personal and professional lessons that have shaped her journey. - Future predictions: Find out where Marissa hopes to be in 2033! - Recommendations for future podcast guests: Hear who Marissa thinks would be a great addition to CMO Weekly, including names from PepsiCo and Burger King.This episode is a must-watch for anyone interested in: Sports marketing and branding Global brand strategy Career journeys in marketing leadership Insights into the NFL's marketing operations The ever-evolving world of consumer engagementTune in to hear Marissa's invaluable insights and learn how the NFL continues to captivate audiences worldwide!

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