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CMO Weekly

Nicholas Karrat of StockX: What I Learned from Corporate Giants to Tackle Dynamic Startups

15 May 2025

Description

Join us for an insightful and engaging episode of CMO Weekly as we chat with the brilliant Nicholas Karrat, Chief Marketing Officer at StockX! From a stunning yacht in Miami, Nick shares his impressive journey through the world of transformational marketing, offering invaluable lessons learned from his experiences at corporate giants like AT&T and Citigroup, to dynamic startups such as TheLadders and Plated Landing.Discover how Nicholas' "marketing genius" first made waves in the premium bedding industry at Boland Branch and how he's now setting new standards for comfort and style at Tommy John. We delve into his philosophy on connecting with consumers and building brands that resonate.Before diving into Nicholas' incredible career, we give a special shoutout to our fantastic sponsor, Open Fortune! Learn how this innovative company has created a unique and powerful advertising canvas through something we all know and love – the fortune cookie. With a network of over 47,000 restaurants, Open Fortune offers brands a "golden ticket" to reach their audience right before they enjoy a meal.In this episode, you'll hear about:- Nicholas' fascinating career trajectory, from his early days as a developer at AT&T to reimagining luxury travel with Citigroup and enhancing legal research with LexisNexis.- His experiences leading marketing at startups like TheLadders and Plated Landing.- The secrets behind his success in the premium bedding market at Boland Branch.- His current role as CMO at Tommy John and his vision for the brand's future in comfort and fashion.- A fun "flip the table" moment where Nick turns the questions back on the host!- Nicholas' take on the internet in one powerful word.- His heartfelt message if he had access to 10 million fortune cookies.- A glimpse into where Nick sees himself in ten years (hint: it involves a yacht in Miami!).- And much more wisdom and engaging conversation!Whether you're a marketing professional, an entrepreneur, or simply curious about the minds behind successful brands, this episode with Nicholas Karrat is packed with valuable insights and entertaining anecdotes.Don't forget to subscribe to CMO Weekly for more interviews with leading marketing executives!#CMOWeekly #NickCorot #TommyJohn #Marketing #ChiefMarketingOfficer #BrandBuilding #Advertising #OpenFortune #FortuneCookies #Miami #Podcast #Business #Entrepreneurship #LuxuryTravel #ComfortFashion #Startup #CorporateMarketing

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