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CMO Weekly

Sebastien Borget of The Sandbox on Building the Metaverse and Onboarding Millions to Web3

27 Mar 2025

Description

In this episode of CMA Weekly, we sit down with Sebastien Borget, co-founder and COO of The Sandbox, one of the most influential Web3-powered virtual worlds redefining how we think about gaming, digital art, and ownership in the metaverse.Sébastien shares his journey from mining Bitcoin in 2017 to pioneering blockchain-based gaming with The Sandbox, a platform that now boasts over 6 million users and partnerships with iconic brands and artists, including Snoop Dogg. He discusses how The Sandbox empowers creators to build, own, and monetize their digital experiences and how it's onboarding millions into Web3—without overwhelming them with the complexities of crypto.We explore Sebastien’s leadership philosophy, how he cultivates a global team, and his mission to bridge the gap between digital and physical art through his Paris-based venture, adverse.digital. Plus, he offers insights into the evolving landscape of NFTs, meme coins, real-world asset tokenization, and why gaming remains the biggest driver of crypto adoption.Whether you’re crypto-curious or already deep in Web3, this episode is packed with visionary thinking, practical advice, and a behind-the-scenes look at one of the metaverse’s leading architects.Topics covered: - Sebastien’s first encounter with Bitcoin and CryptoKitties - How The Sandbox became a metaverse phenomenon - Onboarding new users to Web3 through culture and entertainment - The future of NFTs, gaming, and digital art - Leadership in a decentralized, global company - Predictions for crypto’s evolution in the next 5 years - Advice Sebastien would give his 21-year-old self

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