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CMO Weekly

The CMO of Hoplark Brands Ivone Kinser at BrandWeek | CMOWeekly

10 Nov 2024

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oday, we are honored to have a true trailblazer in the marketing world with us. Ivone Kinzer is known for pushing boundaries and driving brands to new heights with her creativity and innovative strategies. With over 20 years in the industry, she's racked up over 40 accolades, including being the first Latina to win the Marketing Lifetime Achievement Award for the DFW American Marketing Association. She's also been named one of the 100 most influential Latinas in the U.S. for two years. Her career is nothing short of impressive. She led the charge in digital marketing for avocados from Mexico, turning it into one of the most innovative brands in the world, according to Fast Company. And that's just one highlight. She also pioneered digital marketing for American Airlines across 20 Latin American countries in 2002.But Ivone doesn't stop at marketing. She's also the author of the Amazon bestseller Think and currently serves as the CMO of Hop LA, where she has spearheaded numerous successful campaigns, while leading Vantage Creative and Bridge by Designer SEO as their CEO. Plus, she's a go-to innovation advisor for brands in the CPG and hospitality sectors and a regular lecturer at Mexico's top business for iPad. Ivone's approach to marketing is anything but traditional. She's all about bold creativity and unconventional problem solving.

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