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CMOtalk

E16 | Elske Vugts (La Trappe) over anti-trends en stilte in marketing.

07 Sep 2016

Description

Elske Vugts is Marketing & Communicatie Manager bij Bierbrouwerij De Koningshoeven. Als eindverantwoordelijke voor de merkpositionering van La Trappe Trappist, zorgt ze voor de terugkeer van de slogan ‘Proef de stilte’. In deze CMOtalk o.a. haar visie over gedurfde strategieën die verder gaan dan prijs.See omnystudio.com/listener for privacy information.

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