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CMOtalk

E59 | Annemarie Swijtink (McDonald’s) over communicatiestrategie in tijden van corona.

08 Jul 2020

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McDonald’s is verreweg het grootste horecamerk van Nederland. Maar is zo’n groot bedrijf ook wendbaar? Hoe groot is de impact van Covid19 op het merk en de marketingkalender van 2020? Klaas Weima interviewt Annemarie Swijtink, director marketing, communications & insights bij McDonald’s Nederland.See omnystudio.com/listener for privacy information.

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