The "gross" idea that built a baby product empire 12/23/25

The CNBC Changemakers and Power Players podcast features candid conversations with leaders shaping business and culture. In this episode, CNBC's Julia Boorstin sits down with Chelsea Hirschhorn, founder and CEO of Frida — the company behind one of parenting's most talked-about products. That product is the NoseFrida, often called the "snot sucker." It's a simple tool that helps parents clear a baby's stuffy nose using gentle suction and a built-in filter. Hirschhorn shares how that simple gift from another mom sparked her leap from law to entrepreneurship — and how she grew Frida from a small startup into a 150-product brand spanning baby care, postpartum recovery, fertility, and women's health. She also opens up about how trusting her intuition, embracing discomfort, and building without venture capital became her leadership edge. Follow and listen to the "CNBC Changemakers and Power Players" podcast on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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