On today's podcast, we discuss building a brand and identity for your units within the bigger umbrella of culture within a program. John Weaver is the Receivers Coach, Head Track Coach, and Director of Athletic Advancement at Madison Ridgeland Academy (MRA) in Mississippi. Coach has won State Championships in both football & track. He has created some excellent courses on CoachTube. He is Co-Host of the Culture Classroom Podcast with John Torrey, a former NFL, and College coach and currently running back and head wrestling coach and author of "More than the Game" Show Notes: -Having a strong brand starts with the culture -Culture can’t be replicated -Culture is about taking care of people -The word “intentional” is overused and underutilized -You can’t fake it. It has to be who you are -Coaching is not a copy-past function -When getting a great idea - how can I make it fit my coaching? -John Madden -Build on the things that stick -If you find an idea you like, explore it and find more like it -Start small -Know your how and your why -Culture isn’t soft -HTHL high truth and high love -The head coach sets the culture but you own a piece of it -Put your unique fingerprint on it -The subculture builds identity in a part of the bigger culture -You are the head coach of your position group -Branding is your style of how you are living the culture -Bronco Mendenhall -Dealing with internal conflict inside the culture -your identity has to be exclusive -Identity cannot become a counterculture -Every year that team has a unique way of presenting itself within the culture -“ARB” - The Air Raid Brigade - developing a group identity -Core values - LED -There are times for tough love and yelling -You have to meet the standards -Coaching points on creating identity and branding -Purple cows -Evolution is essential for any kind of strength in your program -When you find something that works, it’s easier to find what’s next -Find advice and perspective from those outside your organization -Bum Phillips - “Bitching isn’t coaching” -Four years for forty years -When you get into coaching, it’s not about you anymore -Randy Jackson - “The easiest part is putting the whistle around your neck” -Your identity comes from who you are, not what you do -The experience you create for someone is your culture -Your coaching should be done in a way that doesn’t become white noise -It’s ok to listen -You don’t always have to have the last word https://podcasts.apple.com/us/podcast/culture-classroom/id1449070037 Related: Angus Reid - Thank You, Coach https://soundcloud.com/user-804678956/thank-you-coach-angus-reid-1 Follow Coach on Twitter @mistertorrey Follow Coach on Twitter @CoachWeaverMRA Learn more about your ad choices. Visit megaphone.fm/adchoices

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