CIP - S2 - 020 - Why Most Coaches Stay Broke (And How to Never Be One of Them) with Bill Allen

Why do so many coaches pour their heart into the work but still stay broke? In this episode, Tom is with Bill Allen, a Navy veteran turned 7-figure coaching business owner, to unpack why passion alone doesn’t pay—and what actually does. Bill reveals how clarity, not hustle, drives results. You'll learn how to build irresistible offers, identify your perfect avatar, and set up systems that run without you. If you’re tired of chasing clients and ready for real income and freedom, don’t miss this one.You’ll Learn How To:Define your coaching avatar and stand out in any nicheTurn your personal story into an offer clients can’t ignoreDeliver transformation, not just contentSet boundaries and scale without burning outWhat You’ll Learn in This Episode:(02:14) Tom introduces Bill  and shares how they met(05:50) How coaches at different stages should think about growth(06:48) How he went from student to CEO of a coaching company(09:03) Why coaches need to be the radical in their market(12:21) What most people miss about building offers that convert(17:40) Three pillars every irresistible offer must include(20:56) Why he refuses to do 1:1 calls no matter the price(28:29) Turning your knowledge and experience into a scalable coaching business(37:20) How to quickly get results for your clients to build trust and momentum(39:30) The common mistake new coaches make and how to avoid it(45:00) Crafting an offer: Why it’s not about selling products but creating transformation(47:00) The strategy for engaging potential clients and building a relationshipWho This Episode is For:Coaches stuck under $1M/year who want systems and clarityExperts building a personal brand but struggling with tractionBusiness owners needing help turning knowledge into scalable offersAnyone ready to grow without sacrificing time or valuesWhy You Should Listen:If you’re still grinding without consistent growth, Bill offers a proven blueprint that’s helped hundreds of coaches scale fast. Whether you’re just starting or pivoting, you’ll walk away with the clarity and steps you need to stop guessing and start growing with purpose.Follow Bill Allen here:Instagram: @billallenreiYouTube: Bill Allen REIApply to Coaching Inc. Mastermind: https://coachinginc.com

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