CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine

Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.You'll Learn How To:Set a price that reflects real value and convertsStop “mothering” your clients and start leading themUse the “pivot question” to move from help to the closeBreak big results into small, sellable stepsDesign your modules so clients don’t stall or ghostWhat You'll Learn in This Episode:(03:07) Ashley’s journey from school principal to real estate and coaching(05:22) Shifting from high-level execs to average earners(06:25) The mistake of not giving your clients a chance to take action(08:09) Why your clients might be stalling (and how to fix your modules)(09:15) Why your vocabulary may be too complex for your audience(13:31) The 5 golden rules of organic marketing(13:34) Rule #1: Copy somebody's style that you can agree with(14:10) Rule #2: Make it big(14:29) Rule #3: Consistent(14:45) Rule #4: Singular(15:53) Rule #5: Fast response(20:31) Get attention, hold attention, monetize attention(24:38) How to find people who are willing to pay(28:23) Why a single primary offer can out-convert complex programs(30:35) Coaching business revenue stages: 10K → 40K → 100K/month(33:00) What makes someone say yes: conviction, clarity, and contagious belief(35:51) Three things you want to sell to your male audience(38:22) Coaching business is a people businessWho This Episode is For:Coaches who are tired of chasing leads and discounting offersAspiring educators transitioning into the coaching spaceEntrepreneurs struggling to create a scalable offerWomen in coaching who are ready to lead with confidenceWhy You Should Listen:If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.Resources:Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form. Follow Ashley here:Ashley’s Instagram: @ashleylorrainemedAshley’s Facebook: Ashley Lorraine, M.Ed.Ashley’s Tiktok: @ashleylorraine.medAshley’s YouTube: https://www.youtube.com/@ashleylorrainemed

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