114 - Maximising ROI vs ROAS: Decoding Investment Metrics and Outsourcing

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!In this episode you will learn:The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your businessWhy clear communication with marketers is so important to effectively analyse business investmentsHow to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROIThe strategic benefits of outsourcing tasks to improve overall efficiency and business growthHow investing in outsourcing can lead to long-term business success beyond just financial returnWhat were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!Get in touch:Instagram - @thesocialcollective_nz and @coffeesandcontentpodWebsite - www.thesocialcollective.co.nzLet’s work together - Book a CallHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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