208 - Don’t Skip These Steps: Your Marketing Strategy Before Content

In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence. I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!In this episode, you’ll learn:How to know your target audience so that your message resonates and you speak directly to their needsWhy having a clear business purpose is so important and how to do itWhat your offers should solve and provide for your customersWhat a smooth customer journey looks like and how it leads to conversionsWhy you must define your unique approach and consistently communicate itHow to shape the emotions you want your audience to feel through your contentInsights into crafting content that truly connects and drives actionWhat were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!Resources mentioned:Link to ‘Boxers and Briefs’ podcast episodeGet in touch:Instagram - @thesocialcollective_nz and @coffeesandcontentpodWebsite - www.thesocialcollective.co.nzLet’s work together - Book a CallHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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