214 - Instagram Hashtag Changes: What They Mean for Your Marketing Strategy

This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.In this episode, you’ll learn:Why Instagram is removing the ability to follow hashtags and what this means for youWhat opportunities this change will give businesses and content creatorsPractical tips to adapt and connect with your audience authentically The power of marketing foundations like your 1% ideal client, value proposition, and transformationWhy it’s important to create high-quality, relevant content that resonates deeply with your audienceWhat social media tactics you should avoid over-relying onWhat were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!Resources mentioned:12-Days of Marketing2025 Marketing Prep ChecklistGet in touch:Instagram - @thesocialcollective_nz and @coffeesandcontentpodWebsite - www.thesocialcollective.co.nzLet’s work together - Book a CallHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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