How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit

In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen.From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.Inside this episode, we’re talking all things:✨ How to market an in-person event using social media ✨ Smart strategies to drive ticket sales (even with a small audience) ✨ The exact tools Amy used to build pre-launch hype ✨ Creating meaningful community – before, during, and after your event ✨ What makes a speaker lineup truly shareable ✨ Mistakes to avoid when planning your first event ✨ The power of merch, micro-influencers, and behind-the-scenes marketing ✨ How to make your event content go further (think: user-generated content on autopilot)Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.—🎧 Listen now to learn: ✔ How to sell out your next event without relying on ads ✔ Why community is your biggest marketing asset ✔ The easiest way to create buzz-worthy social content ✔ What to do if you’re scared no one will show up—Connect with Amy: 📲 Instagram: @thesocialsummit and @amzdicko 🎥 TikTok: @amzdicko 🌐 Website: thesocialsummit.au—Loved this episode? Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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