Social Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right Now

In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social.Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.Whether you’re a marketer, creator, or biz owner — this one’s packed with the insights and strategies you need to stay ahead.🎧 What We Cover:ChatGPT hacks that actually save time (and the Barbie box trend taking over)Meta’s fact-checking changes & what they mean for content creatorsHow to protect your business from platform changes (spoiler: email is your best friend)Why micro-influencers may be more powerful than viral onesHow to grow an audience that actually buys from youAmy’s honest take on pivoting her TikTok strategy (150k+ followers!)Why your messaging matters more than your reach🔗 Links & Mentions:Follow Loren: @loren.thesocialcollectiveFollow the Podcast: @coffeesandcontentpodFollow Amy: @amzdickoFollow The Social Summit: @thesocialsummitVisit: www.thesocialsummit.au🎟️ The Social Summit — Sydney, September 19, 2025 Tickets drop early June — follow to stay in the loop.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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