The Importance of Privacy and Trust in Voice Strategy

A key outcome of the COVID-19 pandemic is the emergence of voice-assisted technologies as an alternative to touchscreen enabled interfaces as people are wary of contracting the virulent pathogen. At the same time, people are increasingly concerned around data privacy and security as they interact with voice interfaces across devices and digital platforms. It is a brand’s responsibility to build trust when it comes to managing people’s data and that their policies around it are upfront and clear. Tune into part two of ‘From Eyes to Ears: Getting Your Brand Heard in the New Age of ‘Voice’’ podcast series where our panel of experts Jason Pedone, Senior Vice President, Mobile Banking & Emerging Channels, Truist; Mark Taylor, Senior Vice President, Cognizant Digital Experience, and Manish Bahl, Associate Vice President from Cognizant’s Center for the Future of Work, discuss the importance of ensuring data privacy, building trust, and the skills need to make voice technology truly brand expanding.

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