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Comic Industry Insiders

Inside the Dragon’s Lair: David Wheeler on Comic Shop Franchising & Surviving the Industry

08 Jul 2025

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FIND DAVID WHEELER https://www.dlair.net/ https://gamesandcomicsforukraine.org/   Chapters   01:43 David Wheeler: A Journey Through Comic Retailing 06:43 The Evolution of Dragon's Lair Comics 12:15 Franchising: The Path to Expansion 19:35 Evaluating Franchisees and Store Locations 27:00 Metrics for a Healthy Comic Store 32:20 Product Selection and Community Engagement 37:47 Navigating Challenges in the Comic Industry 44:38 The Future of Comics and Games Retailing Follow Atom! Freeman on Twitter: @AtomBangFreeman Producer: Blake Morgan @blakesbuzz  Research: Anthony Militano Have something to tell us? Email the show at: [email protected]   Comic Industry Insiders: where our goal is to get to know the people behind the scenes in the comic book industry and uncover the secrets that will help you understand and grow your own business or career in comics. Every episode, join host Atom! Freeman as he sits down with industry guests to unravel those secrets.  

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