016 | Mark Friedman | The journey of the mid-market merchant

"Breaking Up Is Hard to Do: The Journey of the Mid-Market Merchant" is the title of a ground-breaking report that Mark Friedman, today's podcast guest, has just co-authored with Rick Watson.Download the report for freeMark joins Ben to talk about his findings as well as discuss how his long career in the retail industry has shaped his views on the mid-market.Mark is a seasoned professional in the retail industry with a history of leading companies through periods of transformation. Having previously worked at Brooks Brothers, Mark was invited by the same CEO to join Warnaco, a once-bankrupt company now thriving with a $2 billion wholesale business. At Warnaco, he managed an extensive portfolio that included legacy brands and licenses for high-profile names like Calvin Klein underwear, Calvin Klein Jeans, and Speedo North America. While the company primarily operated through wholesale channels, selling to other retailers, Mark's domain also included nurturing a small but growing digital presence for these popular brands, positioning him as an innovator in the digital retail space.Mark Friedman on LinkedInThe Marketing Playbook PodcastDownload the report for freeSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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