Recast | Jim Lofgren | Nosto's CEO on crucial shifts in ecommerce

Welcome to a special re-release episode of Commerce Famous, where today we revisit a thought-provoking conversation with Jim Lofgren, CEO of Nosto. Host Ben Marks delves into Jim's unexpected journey from aspiring banker to influential figure in the ecommerce world. Jim shares his passion for the industry, recounting his early forays into online selling and his deep interest in customer experience. The discussion turns to the impact of AI on ecommerce, with Jim shedding light on the potential of generative AI for personalized customer interactions and the nuances of maintaining authentic brand experiences. Join us as we explore the evolving landscape of ecommerce and the quest for meaningful, individualized customer engagement.Jim Lofgren on LinkedInNostoSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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