Ep 029. Making the most of in-person events as part of your strategy

In-person events are looking likely to be coming back this year, thank goodness; it's reassuring to see audiovisual companies and venues starting to gear up to get full and busy again. It's tempting right now to go 'hell yes!' Let's have an event! Everyone is desperate for interaction, but events are costly, so it's important to think about your end goal when setting out to raise your profile through an in-person event. I cannot wait to get back to events, and I am also considering having one of my own this year. But people will increasingly want more value from attending I think, so how do you put on an event that has your business goals at its heart whilst delivering value to your potential and existing customers? Before you go;   Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )   And   Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you' Also here:https://www.facebook.com/commsthatworks   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.  

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