Ep 127. 'Deep Dive' - How Campaigns Can Improve Your Strategy

Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase customer engagement, and ultimately drive business growth. So, join me as I connect with industry expert, Ayo Abbas, who shares her insights and experiences in designing result-driven campaigns that truly make a difference!  Ayo Abbas is an award-winning built environment marketing consultant and was recently named as the overall winner for the Digital Woman of the Year Awards 2022. She has worked in B2B marketing for 21+ years' and has worked with many of the world's leading engineering and design firms including Arup, Mace and Ramboll working on marketing projects such as the Olympic Park transformation, the redevelopment of Birmingham New Street Station and King's Cross Rail and Underground stations. She also led a marketing team of five at an ed-tech scale-up in 2019. In February 2020, Ayo founded her own consultancy business, Abbas Marketing, offering marketing strategy and content creation services to a plethora of firms both large and small. We cover: Ideas vs Execution Top tips Skills Planning tools Lots of examples!   Let's dive in!   Links in this episode: https://www.abbasmarketing.com/about   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

There are no comments yet.

Please log in to write the first comment.