Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends

What struck me this week was my own personal ethical stance on things like trust, transparency and honesty.  A situation occurred and it made me feel betrayed.  What happened?  I will not recommend that company and people again.  It got me thinking that content creation requires many of the same qualities I desire from a partner I work with.  It is no longer just about grabbing attention or quick wins for self-gain; it's about engaging audiences with messages that resonate with their values.  So today, I explore the importance of values-based content creation, who it matters to the most, and the top 5 trends playing out in 2023. Let's dive in!   Links/show notes: If you're interested in starting a podcast for your business or yourself and you work in comms or marketing - find out more about my podcasting for comms managers and creators course here: https://bit.ly/StartAudioPodcast Sources: [1] Deloitte (2020). The Deloitte Global Millennial Survey 2020: Research Findings: https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html [2] Forbes (2019). Good Storytelling Is Key To Building Your Brand Value: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/10/16/good-storytelling-is-key-to-building-your-brand-value/ [3] Influencer Marketing HubBencmarkreport2023https://influencermarketinghub.com/influencer-marketing-benchmark-report/ [4] Hubspot marketing trend report 2023https://www.hubspot.com/hubfs/2023%20State%20of%20Marketing%20Report.pdf  

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